Case study
Masteos - Project Tracking MVP
1. Overview
One-stop-shop
Masteos takes care of all the steps of your real estate investment : Investment, renovation, furnishing and rental management. All in one place.
This case study showcases how we worked on the project-tracking MVP with limited ressources and time. The team consisted of 2 product managers, 2 designers and 2 developers. The project had to be shipped in 3 months. Let’s take a look.
Enhance the experience
2. Challenge
Provide a fully integrated in-app project-tracking experience covering the entire value chain—from initial scoping to delivery, performance monitoring, and continuous optimization.
Designing for a meaningful impact
3. Design process
By structuring user journeys and validating assumptions early, this stage strengthens alignment with real needs.
Understanding users
4. Discovery
Through research and journey mapping, this discovery phase clarified real user needs, uncovered pain points, and shaped a focused problem definition, ensuring the product is built on strong, validated insights.
Understanding and mapping of rental investment
How rental investment works, advizor interviews, major steps, under-steps, simplify, necessary documents, who intervines, when, investment time length (6-7 months), finance search (usually around 70 days).
User research & interview
Understand painpoints, churn rate, exchange, list power users, create beta tester’s base list, interviews, need list.
Concepts to execution
5. Design
This section tracks the design evolution across MVP versions, from early wireframes used to validate structure and flows, to the final UI refined through iterations, testing, and alignment with future product needs.
Versions & incremental approach
Design the MVP as a scalable foundation: v1.0 focuses on core functionality, while v1.7 builds on it with more advanced features, anticipating future needs and preventing technical debt.
Concepts
Validating ideas through low-fidelity design.
First shaped version on the MVP validating key features.
Final shape
High fidelity designs shaped with future in mind offering strong foundation to build upon.
Ending of the start
6. Conclusion
Data analysis, user and advizor feedback centralization.
Next steps
Starting from scratch almost was a challenge but we managed to deliver in time and with now a foundation to build upon we knew it would be a success. Next steps like work progress tracking and integration of rental features would guide future improvements.
Learnings
-Integrating developers as soon as possible in the process for precious feedback.
-Data monitoring
-Addition of a regular interviewing process
-Centralization of user and advizor feedback